Chefs, Head Bartenders and the New Cult of Personality
In today’s luxury hospitality, chefs and head bartenders are no longer just craftsmen — they are brands, narratives, and sometimes myths. But behind the cult of personality lies a more complex ecosystem of power, visibility, burnout, and strategy. From brigade hierarchies to hotel partnerships, this article explores the emotional and operational cost of personality-led F&B concepts — and what it means for luxury hospitality in Mallorca.