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[https://leluxure.eu]
We all feel it, don’t we, that relentless pace of modern life,
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the constant pings, the emails, work bleeding into home life.
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Yeah.
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It’s stirring this, well, this quiet longing for something.
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Something deeper, maybe.
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Something different than the usual idea of luxury.
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Exactly.
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So today, we’re diving into a really fascinating shift
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in how we even define luxury.
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Precisely.
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And the sources we’ve pulled together for you,
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quite a mix of research, articles, company insights,
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they really paint a clear picture of this evolution.
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We’re seeing this significant move towards concepts like
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slow luxury and quiet luxury.
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Right.
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And what’s really striking, what jumps out,
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is how Mallorca’s traditional thinkers, these old estates,
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are just perfectly embodying this change,
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almost like they were waiting for it.
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So our mission here, for you listening,
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is to really unpack what these new luxury ideas mean.
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You know, how are these historic places on this beautiful island
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changing hospitality?
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Yeah.
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And maybe why this pull towards authenticity, connection,
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just being present, why is that hitting so hard right now?
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That’s the core question, isn’t it?
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Okay, so let’s start there.
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Let’s decode this modern luxury idea.
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It’s clearly moving past, you know, the obvious bling,
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the labels everywhere.
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Yeah, the ostentation.
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This is where it gets really interesting.
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We’re seeing a fundamental shift away from just showing off.
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Absolutely.
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And the heart of quiet luxury,
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it’s really about rejecting that visible branding,
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the sort of over-the-top decor.
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Instead, the focus is on authenticity,
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an effortless kind of exclusivity,
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and real refined comfort.
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It’s about quality that, you know, it speaks for itself,
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doesn’t need to shout.
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Right.
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So high-end hotels embracing this.
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They’re trying to actually move guests emotionally,
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not just impress them with grand gestures.
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Interesting distinction.
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Yeah, it means curating every little detail,
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offering genuine hospitality that’s almost invisible sometimes,
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and really blending the building with nature,
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creating these, like, sensory experiences
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where time almost feels different.
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Slower.
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So you appreciate the craft, the materials.
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Exactly, the thought behind it, not just the logo.
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Yeah.
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And building on that, there’s slow luxury,
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which is maybe a bit broader, more of a whole philosophy.
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Okay.
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It’s about celebrating those unhurried moments,
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finding richer, deeper connections, you know,
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with ourselves, loved ones,
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and definitely with the natural world.
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Right.
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It means savoring the everyday, experiencing life more deeply,
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appreciating real craftsmanship, creativity,
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instead of just endless consumption.
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Like a mindful approach?
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Totally.
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Mindful living, valuing the process, not just the speed.
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But here’s a key thing.
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While quiet luxury often means higher cost
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because of the quality involved,
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life’s slow luxuries are not always expensive.
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They can be simple things, a walk, a sunset,
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a great conversation,
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moments that need your presence, not your wallet.
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So we’re moving from flashy surfaces to deep quality
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and from rushing around to real connection.
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It really does sound like an antidote, doesn’t it?
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It absolutely does.
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So what’s driving this?
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Why are these ideas resonating so strongly with, well,
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with you, our listener, right now?
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It is an antidote, yeah, but maybe it’s more than that.
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It shows a real shift in what we aspire to.
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Think about this term some sources use, brain rot.
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Ooh, vivid.
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Isn’t it?
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It describes that mental exhaustion
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from just constant low-quality digital noise,
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the demands of the attention economy.
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We all know that feeling.
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Right.
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So in this world where every device
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is practically yelling for our attention,
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the rare luxury of switching off,
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that’s become truly aspirational.
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So luxury isn’t just about having stuff anymore.
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No, it’s shifting towards healing.
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It’s about getting back our ability to be present
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for mindfulness, self-reflection.
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Genuine stillness might be the ultimate status symbol now.
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Wow.
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It’s about reclaiming your focus, your attention.
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Luxury as healing.
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That’s powerful.
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Can you give us a concrete example,
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like a place designed for that kind of disconnection?
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Sure.
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Our sources point to places like Hotel La Caba de Gata.
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It’s in a pristine natural park in Spain.
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Okay.
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And it’s meticulously designed for complete disconnection.
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They have a KMT Zero restaurant,
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meaning everything’s sourced hyper-locally,
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like within kilometer zero of the hotel.
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Super fresh, seasonal food.
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Nice.
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They offer spa rituals using natural elements,
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guided nature walks.
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The whole experience is curated for serenity,
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for connecting with the untouched nature around you.
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It’s a real escape from the noise.
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So you leave feeling recalibrated.
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Exactly.
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Not just refreshed, but genuinely recalibrated.
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And this brings us perfectly to Mallorca’s fincas.
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It really does feel like these old estates
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were almost pre-designed
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for the slow, quiet luxury we’re talking about.
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It’s uncanny, isn’t it?
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They really do embody it.
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Fincas are these amazing, ancient Mallorcan estates.
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Some roots go back centuries.
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Wow.
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Often built on older Moorish farmhouses,
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maybe starting around the 16th century
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after the Christian conquest in 1229.
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They were the agricultural backbone of the island.
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So working farms originally.
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Oh, yeah. Big time.
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Built as self-sufficient communities.
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Imagine these large, sturdy places
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growing olives, grapes, citrus, cereals.
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Architecturally, you see these thick stone walls,
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sunny central courtyards.
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They call them clastras, local sandstone.
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Big arched doorways, massive wooden beams,
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terracotta tiles.
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Classic Mediterranean feel.
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Totally.
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And many had their own olive mills,
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wine cellars, stables, even chapels sometimes,
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like little self-contained worlds.
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And that deep history,
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that’s what gives them that authentic, rooted feeling.
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People value so much now.
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Now, how they’re used has changed dramatically,
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of course.
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Right.
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They went from these medieval agricultural hubs
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and grand manors,
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the big ones were called possessions.
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Secession.
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Yeah, signifying large land holdings.
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Then they became more like family farms
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in the 19th, 20th centuries.
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But later on, maybe late 20th century,
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things changed.
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Rural depopulation, shifts in farming.
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So many fell into disuse.
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Exactly.
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And that’s when the Renaissance started.
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People began meticulously restoring them,
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turning them into luxury homes, second homes,
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tranquil retreats, amazing boutique hotels.
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Oh, okay.
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So the focus shifted completely.
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From producing goods to offering a lifestyle of privacy,
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authenticity, that atmosphere steeped in history.
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What’s fascinating here, like you said,
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is how they just inherently seem to embody slow luxury.
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It’s almost like they were built for it centuries ago.
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Was it something about their design,
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their original purpose?
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That’s a great point.
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It really shows how timeless these values are.
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Their very essence clicks with the philosophy
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because they were built for, well, permanence, community,
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living with the land’s rhythms.
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They offer space to breathe.
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I mean, real space, silence, privacy,
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a feeling of being completely at ease.
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And often, they only have a few rooms,
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which guarantees that intimate, exclusive feel.
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Then there’s the food.
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The gastronomy is rooted in place.
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Because they still grow things.
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Many do.
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Their own wine, olive oil, citrus.
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So they can offer these seasonal celebrations
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using ingredients from their own land
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or the farm next door, using traditional recipes.
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It’s not just dinner.
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It’s like tasting the history of the place.
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A story on a plate.
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Exactly.
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And nature as wellness, it’s just part of the deal.
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How so?
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Well, think about walking through vineyards at dusk,
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the air smelling of herbs,
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swimming in a saltwater pool next to ancient stone walls,
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or just looking up at a sky packed with stars.
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No city lights.
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Those are lotteries, right?
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Things no spa menu, no matter how fancy,
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can really replicate.
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It’s like natural therapy.
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And finally, the design as harmony is key.
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Meaning?
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When they’re renovated well,
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they blend that island heritage with discreet comforts.
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You know, beautiful linen sheets, local artisan pottery,
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maybe a sleek, modern bathroom
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hidden behind an old wooden door.
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So it’s balance.
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It’s all about balance.
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Honoring the heritage,
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never letting modern stuff overwhelm it.
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It sounds like New York is really handling this sensitively,
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making sure these fincas are restored
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not to erase the past, but to carry it forward.
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That seems vital.
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Absolutely crucial.
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But restoring ancient buildings for modern luxury
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while keeping their soul,
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that must be incredibly tricky.
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A real labor of love, I imagine.
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Oh, it’s more than love.
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It’s deep dedication.
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A labor of dedication, absolutely.
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It involves meticulous historical research,
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you know, really understanding the building.
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Mm-hmm.
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And then a serious commitment
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to preserving original features.
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Those stone walls, old beams,
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often needing traditional craft skills
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that are getting harder to find.
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Right, the artisans.
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Exactly.
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Yeah.
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Then you have to discreetly add
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modern comforts, sustainable systems,
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efficient heating,
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maybe solar panels tucked away behind the roof tiles.
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Almost invisible.
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Clever.
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And all while navigating these really complex
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local building rules,
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which exist to protect the heritage,
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it’s less like a normal renovation,
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more like carefully bringing history back to life.
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That sounds incredibly challenging.
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What are the biggest hurdles people face
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when they take on a project like this?
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You hit it.
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Apart from the obvious high costs,
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preserving history and meeting luxury standards
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isn’t cheap,
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there’s a genuine skilled labor shortage.
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Yeah, finding people who truly master
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traditional stonework, woodwork, lime mortar,
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it’s tough.
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Then there’s that constant balancing act,
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preserving history versus ensuring comfort.
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Like, where do you put the modern kitchen?
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Exactly.
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Or the spa,
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without messing up the building’s centuries-old vibe.
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And finally, those regulatory hurdles.
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They’re significant.
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Planning laws protect heritage, rightly so,
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but getting permits can be slow, complicated,
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needs patience, expertise.
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But the payoff, the benefits of doing it right
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must be huge,
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not just for the owner,
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but for the island, too,
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connecting this to the bigger picture.
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Oh, absolutely.
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The benefits ripple outwards.
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You’ve got cultural preservation on a large scale,
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keeping Mallorca’s unique architectural mix
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Roman, Moorish, Catalan influences alive.
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It creates real economic boost,
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attracts high-value tourists
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seeking unique, authentic experiences,
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people willing to invest in that.
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Which means jobs.
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Yes.
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Jobs and specialized restoration,
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local crafts, high-end hospitality.
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Plus, there’s a clear increased property value
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for owners who restore thoughtfully
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and critically by using eco-friendly materials,
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energy efficiency.
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These projects boost environmental sustainability.
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They set a standard for responsible development.
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It’s clear this whole evolving idea of luxury
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isn’t just theory,
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it’s creating a new kind of travel experience.
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And companies like Le Luxure,
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they seem to be right there,
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translating this philosophy into real journeys.
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They really do.
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What makes their approach work so well
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for this new luxury traveler?
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Le Luxure Experiences really gets it.
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They understand that today’s luxury
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isn’t one-size-fits-all.
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It’s about bespoke, immersive experiences
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that actually mean something.
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Okay.
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Their goal is to create unforgettable memories,
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help guests discover the essence of Mallorca
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through elegance and exclusivity,
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but in a curated way.
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So, specific examples.
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It could be a serene getaway in a restored finca, sure.
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Or maybe an adventure exploring hidden coves,
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a hands-on cooking class with traditional recipes,
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a private wine tasting.
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Ah, very tailored.
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Exactly.
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Personalized moments offering deep cultural immersion,
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genuine connection.
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It’s more than a holiday.
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It’s designed to be,
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well, maybe even transformational.
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And their scope seems quite broad, too.
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It’s not just individual trips.
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They do specialized training for teams,
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business consulting that suggests
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a bigger view of the luxury sector.
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It does.
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And they even have an LGBT plus by luxury initiative,
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offering a queer-focused experience
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that values authenticity and inclusion,
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plus the shop by Le Luxure for curated items.
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It makes you wonder,
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00:11:49,790 –> 00:11:52,050
what does this wide-ranging approach tell us
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about where luxury is heading?
357
00:11:54,010 –> 00:11:56,350
It tells us the future of luxury is deeply personal,
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00:11:56,850 –> 00:11:59,170
very intentional, and really values connection.
359
00:11:59,590 –> 00:12:00,770
If you look at their philosophy,
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it perfectly mirrors what we’ve been discussing.
361
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Here, luxury is not loud.
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It whispers.
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It’s about that subtle intentionality,
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respecting the culture,
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offering truly personalized service.
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00:12:11,170 –> 00:12:13,210
That’s the spirit of slow luxury,
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not just flashy displays.
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And the LGBT plus initiative.
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That’s a great example.
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It’s not just a niche market.
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It shows how modern luxury embraces individuality,
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belonging, recognizing that authenticity and inclusion
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are key to creating really rich,
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memorable experiences for all kinds of travelers.
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They’re curating for that deeper desire for connection,
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authenticity, feeling truly seen.
377
00:12:36,550 –> 00:12:37,850
So we’ve covered a lot,
378
00:12:37,870 –> 00:12:40,330
from unpacking slow and quiet luxury
379
00:12:40,330 –> 00:12:41,910
to seeing how Mallorca’s fincas
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are this incredible embodiment of the shift,
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all while preserving history.
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It’s quite a story.
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It really is.
384
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And think about it.
385
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In an age of packed schedules,
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crowded places,
387
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constant demands on our attention,
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the finca offers something radical.
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Stillness.
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It’s kind of a revelation, isn’t it?
391
00:12:58,050 –> 00:12:59,870
That true luxury isn’t just about
392
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having more stuff or more opulence.
393
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It’s about fundamentally recalibrating
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our relationship with time, with ourselves.
395
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The freedom to be present.
396
00:13:06,530 –> 00:13:06,870
Exactly.
397
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Not just in a beautiful location,
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but within yourself.
399
00:13:09,730 –> 00:13:12,170
So simple, yet revolutionary today,
400
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true luxury maybe,
401
00:13:13,750 –> 00:13:15,930
is about immersion, savoring, connecting,
402
00:13:15,930 –> 00:13:18,230
living in sync with the land.
403
00:13:18,650 –> 00:13:19,650
That’s a powerful vision.
404
00:13:19,930 –> 00:13:21,230
Really reframes value.
405
00:13:21,810 –> 00:13:23,050
But I guess the question is,
406
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is there a risk stillness and authenticity
407
00:13:25,650 –> 00:13:28,430
just become the new things to chase,
408
00:13:28,490 –> 00:13:29,570
another form of consumption?
409
00:13:29,830 –> 00:13:30,550
It’s a fine line.
410
00:13:30,810 –> 00:13:32,610
That’s a very insightful point to consider.
411
00:13:32,910 –> 00:13:34,130
A potential pitfall.
412
00:13:34,210 –> 00:13:35,950
We encourage you, listening,
413
00:13:36,190 –> 00:13:37,890
to think about how you might bring
414
00:13:37,890 –> 00:13:40,610
more slow luxury into your life.
415
00:13:40,910 –> 00:13:43,090
Finding value in being intentional, connecting,
416
00:13:43,530 –> 00:13:45,630
whether that’s planning a trip to a finca someday
417
00:13:45,630 –> 00:13:46,870
or just in your everyday moments.
418
00:13:46,990 –> 00:13:48,310
It seems the future of hospitality,
419
00:13:48,450 –> 00:13:49,530
maybe even how we live,
420
00:13:49,770 –> 00:13:51,770
is moving towards refinement and authenticity.
421
00:13:52,150 –> 00:13:53,110
Walking hand in hand.
422
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Inviting us all to find a richer,
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more present way of being.
[https://leluxure.eu]