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Hey everyone, welcome back for another Deep Dive with me.
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And me.
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Today we’re going to be looking at the future of travel.
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Yeah.
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More specifically, the hospitality industry and kind of how things are changing.
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Yes, and we’re-
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Tim, I think this is going to be pretty relevant to just about everybody listening.
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Right.
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I mean, who doesn’t love to travel?
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Yeah, especially after the past few years, everybody is like ready to get back out there.
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Exactly.
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And explore the world.
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And I know people are thinking a lot about, you know, what are those travel experiences
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going to look like in the future?
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So to guide us on this little adventure, we’re using a blog post from a luxury travel group
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called Le Luxure.
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They’re based in Majorca.
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Oh, very nice.
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Yeah.
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And they put out a blog post on December 8th, 2024 called Le Luxure and the Future
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of Hospitality.
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Five Trends Shaping the Industry in 2025.
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Catchy title.
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Yeah, right.
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It definitely caught my eye.
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And the other thing that I thought was really interesting is that they based this blog post
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on a pretty extensive research report called the EHL Insights Report, Hospitality Outlook
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2025.
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And that’s put out by EHL Group, which is a global leader in hospitality education and
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innovation.
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So these guys, and they know what they’re talking about.
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Yeah.
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So this is not just like, you know, speculation.
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This is based on, you know, trends and data.
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Right.
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It’s very well researched.
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All that good stuff.
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Yeah.
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So I think what’s so interesting about Le Luxure’s take on this report is that they’re
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really focused on like the traveler’s perspective.
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Yes.
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So, you know, how are these trends going to actually affect your experience when you check
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into a hotel?
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Yeah.
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I like that they’re not just looking at it from like the business side of things.
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They’re really thinking about, you know, what does this mean for the people who are actually
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going to be staying in these hotels?
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Exactly.
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Yeah.
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All right.
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So let’s dive into these five trends, shall we?
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Let’s do it.
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Okay.
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Number one is rediscovering the heart of hospitality.
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Now, this one kind of sounds counterintuitive.
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Yeah, it does a little bit.
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You would think in the age of AI and automation that things would become less personal.
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Right.
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More, you know, kind of robotic.
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You’d think technology would like take the heart out of it.
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Right.
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But both Le Luxure and the EHL report are saying that actually it could be the opposite.
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Yeah.
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Like AI could actually make hospitality more human.
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So explain that to me because that…
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I don’t quite get the paradox.
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But it makes sense when you think about it this way.
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Okay.
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So much of what hotel staff has to do is like routine tasks, you know, things that could
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be easily automated.
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Right.
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And by letting AI handle those tasks, you free up the human staff to really focus on,
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you know, what matters, which is the human connection.
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Okay.
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So it’s less about replacing humans and more about letting technology handle the stuff
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that technology is good at.
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Exactly.
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So that humans can do what humans are good at.
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Yes.
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And, you know, this is where that human touch really makes a difference.
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You know, imagine a hotel where the staff actually remembers your preferences.
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That would be nice.
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Right.
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Like you mentioned liking a certain type of tea and then the next day it’s waiting for
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you in your room.
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Oh, that would be lovely.
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Or maybe you’re feeling a little overwhelmed and they suggest like a quiet spot in the
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garden where you can unwind.
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Yeah.
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Those little touches can make a world of difference.
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And I think that feeling of connection is becoming even more important because people
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are experiencing a lot of social isolation these days.
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Yeah.
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You know, so the report suggests that hospitality can play a role in combating that by, you
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know, providing these opportunities for genuine human interaction.
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Yeah.
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It’s like that feeling of being seen and cared for even in a large hotel.
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Exactly.
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Yeah.
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Okay.
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So trend number one is about using AI to enhance the human connection.
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I like it.
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So on to trend number two, the personalization revolution.
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This one sounds…
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Ooh, this one’s right up my alley.
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Right up my alley too.
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I love personalized experiences.
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Yeah.
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So tell me about this shift.
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What’s happening here?
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Well, we’re really moving away from that kind of one size fits all approach to travel.
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Yeah.
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Where everybody gets the same basic experience.
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Right.
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And toward more bespoke experiences.
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Yeah.
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You know, really tailored to your individual needs and desires.
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Okay.
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And Lecture uses this interesting term, cross-fertilization.
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Oh, yeah.
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What do they mean by that?
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So they’re talking about hotels partnering with other businesses to create like a more
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holistic experience.
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Right.
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You know?
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Okay.
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So let’s say you’re really into art.
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Okay.
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The hotel might partner with a local gallery to arrange like a private viewing just for you.
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Wow.
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That’d be amazing.
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Or if you’re a foodie, they might connect you with a local chef who can create like a
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custom dining experience in your hotel room even.
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Or…
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Oh my goodness.
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You know, take you on a food tour or something.
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It’s like having a team of experts curating your trip just for you.
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Exactly.
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But how do they know what I want?
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Well, that’s where the data comes in.
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Hotels are using AI and data analysis to learn about your preferences even before you arrive.
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Oh, wow.
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So they might look at your past travel history, your social media activity, or even like the
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preferences of other travelers with similar profiles.
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So it’s like anticipating your needs before you even know you have them.
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To create those wow moments.
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Oh, I’m already sold on this one.
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Right.
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But let’s get real for a second because the hospitality industry has been facing some
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serious staffing challenges lately.
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Yeah, that’s a good point.
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How does that factor into all of this?
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So how are hotels supposed to, you know, attract and retain top talent when there’s a shortage
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of workers?
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Right.
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Well, that leads us perfectly into the third trend, which is workplace modernization and
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talent management.
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Okay.
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And the EHL report acknowledges this challenge head on.
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They know that this is a big issue for the industry.
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Okay.
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So what are the solutions here?
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Well, they suggest a few things.
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First, hotels need to embrace flexible work arrangements.
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This is something that a lot of people are looking for these days, and it can help attract
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a wider pool of candidates.
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Right.
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Second, technology can be used to streamline recruitment and training processes, you know,
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make it easier for people to enter the industry.
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And then finally, hotels really need to prioritize employee well-being and career development,
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you know, create a work environment where people feel valued, supported, motivated to
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grow.
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Right.
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Because I imagine it’s pretty tough to deliver these exceptional guest experiences when your
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staff is burnt out.
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Absolutely.
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And underappreciated.
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Yeah.
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Investing in your people is crucial, especially if you want to provide that high level of
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personalized service that these trends are all about.
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Makes sense.
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Okay.
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Trend number four, well-being and transformative travel.
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This one I’m intrigued by.
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Yeah, this one’s fascinating because it speaks to this larger societal shift in how we view
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travel.
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Okay.
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You know, it’s not just about seeing new places anymore.
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It’s about seeking out experiences that nourish our minds, bodies, and souls.
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Traveling with intention.
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Exactly.
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Precisely so.
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Think about things like, you know, the rise of digital detox retreats, where people go
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to disconnect from technology and reconnect with themselves.
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Oh yeah, I’ve heard about those.
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And we’re seeing a growing interest in nature-based activities like forest bathing, which has
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proven benefits for mental well-being, and of course, wellness programs.
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Yeah.
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You know, things like yoga and meditation are becoming increasingly popular.
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Yeah, I can definitely relate to that.
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I think a lot of people are craving those kinds of experiences.
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Especially after the past few years.
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After the past few years, yeah.
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We need some rejuvenation.
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We need some rejuvenation.
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Okay, last but not least, trend number five.
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Sustainability.
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Beyond the surface now, is sustainability even a trend anymore?
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It feels like it’s just an expectation.
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I know it’s almost like table stakes now, right?
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Right.
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But the EHL report and the lecture are saying that hotels need to go deeper.
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Oh.
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It’s not just about offering eco-friendly amenities anymore.
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So what does true sustainability look like in the hospitality industry?
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Well, it’s about a holistic approach.
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Hotels are focusing on responsible sourcing, minimizing their environmental impact,
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engaging with their local communities in meaningful ways.
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Okay, so it’s about walking the walk.
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Yeah, and they’re becoming more transparent about their sustainability practices.
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So guests can make informed choices.
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Yeah.
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They want you to know what they’re doing to be sustainable.
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It’s like integrating sustainability into every aspect of the business.
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Exactly.
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And remember, Luxure is very much on board with this.
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They talk about how they’re incorporating these sustainable practices into their own operations.
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That’s good to hear.
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They’re leading by example.
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Yeah.
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Okay, so to recap, we’ve got these five trends.
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AI-powered, human connection, bespoke experiences, a focus on employee well-being,
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transformative travel, and deep sustainability.
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It’s a lot.
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It is a lot to unpack.
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It is a lot to take in.
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But I think it paints a really interesting picture of where this industry is headed.
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And in the next part of our deep dive,
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we’ll explore how these trends might actually impact your future travel experiences.
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I’m excited to talk about that.
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Yeah, me too.
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Stay tuned, everyone.
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We’ll be back in a moment to continue our exploration of the future of hospitality.
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Okay, so we’ve laid out these five big trends in hospitality.
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But now I’m curious, like, what does this actually look like?
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Yeah.
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For us.
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As travelers.
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Like, how will this actually change your experience?
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Yeah.
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When you travel.
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Right.
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It’s not just about industry buzzwords.
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Exactly.
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It’s about how these trends actually-
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It’s about the real world.
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00:09:25,590 –> 00:09:25,850
Impact.
258
00:09:26,190 –> 00:09:27,350
Into real world experiences.
259
00:09:27,610 –> 00:09:28,690
So let’s play a game.
260
00:09:28,890 –> 00:09:29,570
I like games.
261
00:09:29,790 –> 00:09:31,350
Let’s imagine it’s 2025.
262
00:09:32,050 –> 00:09:32,390
Okay.
263
00:09:32,550 –> 00:09:34,030
And you’re planning a trip.
264
00:09:34,190 –> 00:09:35,130
Okay, I’m ready.
265
00:09:35,330 –> 00:09:36,290
What’s changed?
266
00:09:36,610 –> 00:09:37,970
How is this-
267
00:09:37,970 –> 00:09:39,690
Well, let’s say you’re planning a solo trip.
268
00:09:39,810 –> 00:09:41,470
Just something to, like, clear your head.
269
00:09:41,570 –> 00:09:41,730
Okay.
270
00:09:41,730 –> 00:09:43,170
Maybe focus on wellness.
271
00:09:43,310 –> 00:09:44,870
I’m picturing, like, a peaceful retreat.
272
00:09:45,070 –> 00:09:45,410
Yes.
273
00:09:45,570 –> 00:09:46,990
Somewhere with beautiful nature.
274
00:09:47,130 –> 00:09:47,630
Exactly.
275
00:09:47,870 –> 00:09:47,990
Yeah.
276
00:09:48,250 –> 00:09:52,750
Now, with this whole rediscovering the heart of hospitality trend in full swing,
277
00:09:53,530 –> 00:09:58,770
you might specifically seek out hotels that are really highlighting-
278
00:09:58,770 –> 00:09:59,830
That human connection.
279
00:09:59,990 –> 00:10:03,050
So instead of just looking at, you know, amenities and location,
280
00:10:03,250 –> 00:10:05,370
I’m also looking at the human side of things.
281
00:10:05,450 –> 00:10:05,830
Exactly.
282
00:10:06,070 –> 00:10:09,930
You’re looking for places that emphasize personalized service.
283
00:10:10,110 –> 00:10:10,490
Okay.
284
00:10:10,490 –> 00:10:13,850
Where the staff is genuinely attentive and present.
285
00:10:14,130 –> 00:10:14,250
Yeah.
286
00:10:14,390 –> 00:10:17,530
And they have the time to actually connect with you.
287
00:10:17,670 –> 00:10:17,890
Yeah.
288
00:10:18,010 –> 00:10:18,750
On a human level.
289
00:10:18,850 –> 00:10:22,330
No more feeling like just a room number in a giant hotel.
290
00:10:22,590 –> 00:10:23,650
I like that.
291
00:10:23,750 –> 00:10:25,610
And then there’s the personalization revolution.
292
00:10:27,030 –> 00:10:31,570
Imagine searching for hotels that boast about their partnerships-
293
00:10:31,570 –> 00:10:31,830
Okay.
294
00:10:31,990 –> 00:10:33,050
With local businesses.
295
00:10:33,250 –> 00:10:33,630
Okay.
296
00:10:33,890 –> 00:10:37,650
So maybe this hotel has teamed up with a meditation center nearby.
297
00:10:37,990 –> 00:10:38,490
Oh, nice.
298
00:10:38,490 –> 00:10:42,290
Or they offer like guided nature walks led by local experts.
299
00:10:42,390 –> 00:10:44,630
It’s like they’ve already anticipated what I might want.
300
00:10:44,750 –> 00:10:44,990
Exactly.
301
00:10:45,070 –> 00:10:46,790
And have like a whole menu of options.
302
00:10:46,950 –> 00:10:47,790
Curated just for you.
303
00:10:47,870 –> 00:10:49,350
Yes. Curated just for me.
304
00:10:49,430 –> 00:10:50,630
And they might even go a step further.
305
00:10:50,810 –> 00:10:50,930
Yeah.
306
00:10:50,990 –> 00:10:52,630
Remember, they’re using data-
307
00:10:52,630 –> 00:10:52,870
Right.
308
00:10:52,990 –> 00:10:55,110
To personalize your experience.
309
00:10:55,150 –> 00:10:55,350
Yeah.
310
00:10:55,590 –> 00:10:59,690
So maybe they notice from your online profile that you’re interested in photography.
311
00:11:00,170 –> 00:11:02,870
What if they offer you a complimentary photography tour?
312
00:11:03,030 –> 00:11:03,850
Oh my gosh.
313
00:11:03,910 –> 00:11:05,270
Led by a local artist.
314
00:11:05,530 –> 00:11:06,850
That would be amazing.
315
00:11:07,470 –> 00:11:07,870
Right.
316
00:11:07,870 –> 00:11:08,330
Yeah.
317
00:11:08,490 –> 00:11:09,830
It’s those little details-
318
00:11:09,830 –> 00:11:10,610
Those little touches.
319
00:11:10,810 –> 00:11:12,590
That can really make a trip memorable.
320
00:11:13,030 –> 00:11:13,530
Exactly.
321
00:11:13,990 –> 00:11:17,030
And don’t forget about the workplace modernization trend.
322
00:11:17,130 –> 00:11:17,470
Right.
323
00:11:17,830 –> 00:11:23,710
You know, if hotels are investing in their employees’ well-being and development,
324
00:11:24,290 –> 00:11:26,570
that’s going to create a more positive atmosphere.
325
00:11:26,730 –> 00:11:26,990
Yeah.
326
00:11:27,070 –> 00:11:27,390
Overall.
327
00:11:27,590 –> 00:11:27,730
Right.
328
00:11:27,810 –> 00:11:29,750
Happy employees usually mean happy customers.
329
00:11:30,050 –> 00:11:30,430
Exactly.
330
00:11:30,690 –> 00:11:35,270
So not only am I getting this like personalized, human-centered experience,
331
00:11:35,270 –> 00:11:39,650
but I can also feel good knowing that the people who work there-
332
00:11:39,650 –> 00:11:39,770
Yes.
333
00:11:39,910 –> 00:11:40,470
Are treated well.
334
00:11:40,570 –> 00:11:41,030
Absolutely.
335
00:11:41,590 –> 00:11:41,810
Okay.
336
00:11:42,110 –> 00:11:45,650
So let’s talk about well-being and transformative travel.
337
00:11:46,090 –> 00:11:46,390
Yes.
338
00:11:46,510 –> 00:11:49,370
This one really fits with my solo wellness retreat idea.
339
00:11:49,650 –> 00:11:50,110
It does.
340
00:11:50,210 –> 00:11:50,810
It fits perfectly.
341
00:11:50,950 –> 00:11:53,710
Maybe I’d choose a hotel that offers a digital detox package.
342
00:11:54,150 –> 00:11:54,450
Ooh.
343
00:11:54,530 –> 00:11:54,810
You know?
344
00:11:55,070 –> 00:11:55,510
I like that.
345
00:11:55,530 –> 00:11:56,550
Completely disconnected.
346
00:11:56,670 –> 00:12:01,390
Or maybe one that specializes in forest bathing or mindfulness programs.
347
00:12:01,490 –> 00:12:01,610
Yeah.
348
00:12:01,830 –> 00:12:04,230
They might even have wellness coaches on staff-
349
00:12:04,230 –> 00:12:04,650
Wow.
350
00:12:04,650 –> 00:12:07,250
Who can help you create a personalized plan for your stay.
351
00:12:07,750 –> 00:12:09,890
It’s like they’re helping me achieve my travel goals.
352
00:12:10,190 –> 00:12:10,370
Yes.
353
00:12:10,570 –> 00:12:12,110
Not just providing a bed and a meal.
354
00:12:12,250 –> 00:12:15,050
And remember, transformative travel isn’t just for solo trips.
355
00:12:15,350 –> 00:12:15,490
Okay.
356
00:12:15,850 –> 00:12:18,990
Families, couples, even business travelers can benefit-
357
00:12:18,990 –> 00:12:20,950
From experiences that prioritize well-being.
358
00:12:21,170 –> 00:12:21,950
It’s for everyone?
359
00:12:22,090 –> 00:12:22,750
It’s for everyone.
360
00:12:22,850 –> 00:12:25,850
Okay. So I’m feeling very relaxed and rejuvenated.
361
00:12:26,010 –> 00:12:27,650
I know. Me too. Just thinking about it.
362
00:12:27,870 –> 00:12:32,030
Just after this imaginary trip, but what about the planet?
363
00:12:32,350 –> 00:12:32,990
Ah, yes.
364
00:12:32,990 –> 00:12:35,650
That’s where sustainability beyond the surface comes in.
365
00:12:35,730 –> 00:12:36,050
That’s right.
366
00:12:36,170 –> 00:12:39,170
So in 2025, I’m not just assuming a hotel is sustainable.
367
00:12:39,510 –> 00:12:39,710
Right.
368
00:12:39,890 –> 00:12:42,190
I’m actively seeking out places-
369
00:12:42,190 –> 00:12:42,930
You’re doing your research.
370
00:12:43,070 –> 00:12:45,150
That are transparent about their practices.
371
00:12:45,470 –> 00:12:45,850
Exactly.
372
00:12:46,250 –> 00:12:48,750
So I’m looking for specific information on their website.
373
00:12:49,010 –> 00:12:49,410
Yes.
374
00:12:49,550 –> 00:12:52,930
You know, like their environmental policies, their community involvement.
375
00:12:53,630 –> 00:12:58,610
You might even see certifications or awards that highlight their sustainability efforts.
376
00:12:58,950 –> 00:13:01,910
Okay. So it’s not just about minimizing harm.
377
00:13:02,030 –> 00:13:02,330
Right.
378
00:13:02,330 –> 00:13:05,270
It’s also about actively contributing-
379
00:13:05,370 –> 00:13:07,610
To the well-being of the planet and local communities.
380
00:13:08,050 –> 00:13:09,770
It’s about making a positive impact.
381
00:13:10,030 –> 00:13:14,970
So maybe the hotel sources its food from local organic farms?
382
00:13:15,210 –> 00:13:15,470
Yes.
383
00:13:15,770 –> 00:13:18,830
Or partners with organizations that support environmental conservation?
384
00:13:19,210 –> 00:13:22,290
Exactly. And they might even offer you opportunities to participate-
385
00:13:22,290 –> 00:13:22,690
Oh, wow.
386
00:13:22,690 –> 00:13:24,250
In those initiatives during your stay.
387
00:13:24,510 –> 00:13:25,050
That’s cool.
388
00:13:25,190 –> 00:13:25,330
Yeah.
389
00:13:25,410 –> 00:13:28,630
So this is painting a very different picture of travel than what we’re used to.
390
00:13:28,790 –> 00:13:29,570
It’s more personalized.
391
00:13:29,850 –> 00:13:30,150
Yes.
392
00:13:30,230 –> 00:13:31,030
It’s more purposeful.
393
00:13:31,090 –> 00:13:31,530
More connected.
394
00:13:31,530 –> 00:13:33,030
More connected to the local community.
395
00:13:33,210 –> 00:13:33,870
And more sustainable.
396
00:13:34,390 –> 00:13:35,110
And more sustainable.
397
00:13:35,450 –> 00:13:38,130
It sounds amazing, but does it come at a higher price?
398
00:13:38,610 –> 00:13:39,430
That’s the question, right?
399
00:13:39,450 –> 00:13:41,170
Like will luxury travel-
400
00:13:41,170 –> 00:13:42,310
Will it become even more-
401
00:13:42,310 –> 00:13:43,430
Become even more exclusive.
402
00:13:43,470 –> 00:13:46,870
Because it does sound like a lot of extra effort and resources.
403
00:13:47,210 –> 00:13:49,390
Some of these highly personalized experiences.
404
00:13:49,710 –> 00:13:52,110
Might initially be positioned as premium offerings.
405
00:13:52,410 –> 00:13:52,690
Okay.
406
00:13:52,810 –> 00:13:56,510
But remember, technology is a driving force behind a lot of this.
407
00:13:56,630 –> 00:13:56,950
Okay.
408
00:13:57,150 –> 00:14:00,610
As AI and data analysis become more sophisticated-
409
00:14:00,610 –> 00:14:00,850
Right.
410
00:14:00,850 –> 00:14:05,810
And accessible, the cost of providing these services will likely decrease.
411
00:14:06,210 –> 00:14:09,110
So you’re saying that these amazing experiences-
412
00:14:09,110 –> 00:14:10,890
Will eventually become more attainable-
413
00:14:10,890 –> 00:14:11,230
Exactly.
414
00:14:11,250 –> 00:14:12,610
For a wider range of travel.
415
00:14:12,670 –> 00:14:13,530
That’s for everyone.
416
00:14:13,670 –> 00:14:14,570
I love that idea.
417
00:14:14,730 –> 00:14:17,530
Yeah. And personalization doesn’t always have to equal luxury.
418
00:14:17,870 –> 00:14:18,150
Right.
419
00:14:18,370 –> 00:14:23,050
It’s really about understanding and catering to the needs of each guest.
420
00:14:23,230 –> 00:14:24,470
Regardless of their budget.
421
00:14:24,830 –> 00:14:25,290
Exactly.
422
00:14:25,550 –> 00:14:26,090
I like that.
423
00:14:26,110 –> 00:14:27,710
Making travel more inclusive.
424
00:14:27,770 –> 00:14:28,110
Yes.
425
00:14:28,310 –> 00:14:30,170
And accessible, not more exclusive.
426
00:14:30,170 –> 00:14:33,890
And remember, the human element is still at the heart of all of this.
427
00:14:34,270 –> 00:14:35,050
That’s so important.
428
00:14:35,250 –> 00:14:35,350
Yeah.
429
00:14:35,650 –> 00:14:38,410
Technology can enhance and personalize our experiences.
430
00:14:38,670 –> 00:14:38,790
Right.
431
00:14:39,350 –> 00:14:41,090
But it can’t replace-
432
00:14:41,090 –> 00:14:42,390
It can’t replace that warmth.
433
00:14:42,430 –> 00:14:44,230
That warmth of a genuine smile.
434
00:14:44,350 –> 00:14:47,590
Yeah. Or the helpfulness of a knowledgeable concierge.
435
00:14:47,690 –> 00:14:50,890
Yes. Or the joy of discovering a hidden gem.
436
00:14:51,170 –> 00:14:52,210
Recommended by a local.
437
00:14:52,470 –> 00:14:58,770
Right. It’s not about robots taking over. It’s about using technology to amplify-
438
00:14:58,770 –> 00:14:59,190
Exactly.
439
00:14:59,190 –> 00:15:03,710
The best aspect of the human hospitality experience.
440
00:15:03,770 –> 00:15:04,550
The human experience.
441
00:15:04,710 –> 00:15:06,270
Yeah. And with that in mind-
442
00:15:06,270 –> 00:15:06,470
Okay.
443
00:15:06,530 –> 00:15:08,850
Let’s move on to the final part of our deep dive.
444
00:15:09,030 –> 00:15:09,310
Okay.
445
00:15:09,470 –> 00:15:10,790
We’ll look at the bigger picture.
446
00:15:11,690 –> 00:15:16,410
How are these five trends going to reshape the hospitality industry itself?
447
00:15:17,050 –> 00:15:20,670
What does it mean for the future of travel as a whole?
448
00:15:20,970 –> 00:15:21,850
The big questions.
449
00:15:22,230 –> 00:15:23,230
Stay tuned for part three.
450
00:15:24,170 –> 00:15:27,690
Okay. So we’re back for the final part of our deep dive into the future of hospitality.
451
00:15:27,690 –> 00:15:31,390
And we’ve talked about how these five trends are going to change the way we travel.
452
00:15:31,930 –> 00:15:33,430
But what about the industry itself?
453
00:15:33,730 –> 00:15:35,030
Right. What does this mean?
454
00:15:35,150 –> 00:15:35,950
What’s the big picture?
455
00:15:36,290 –> 00:15:36,870
For the hotels.
456
00:15:37,130 –> 00:15:39,610
For hotels, resorts, everyone working behind the scenes.
457
00:15:39,810 –> 00:15:43,130
Yeah. Well, one thing’s for sure, technology is no longer just a nice to have.
458
00:15:43,270 –> 00:15:43,670
Okay.
459
00:15:43,770 –> 00:15:44,310
It’s essential.
460
00:15:44,550 –> 00:15:46,570
So it’s more than just having a fancy website.
461
00:15:46,730 –> 00:15:47,170
Way more.
462
00:15:47,290 –> 00:15:47,970
Or a mobile app.
463
00:15:48,150 –> 00:15:52,170
We’re talking about using data to understand guests on a deeper level.
464
00:15:52,350 –> 00:15:52,630
Okay.
465
00:15:52,630 –> 00:15:58,310
Optimizing operations and creating these seamless intuitive experiences that travelers expect.
466
00:15:58,690 –> 00:16:00,510
So hotels need to become tech savvy.
467
00:16:00,850 –> 00:16:02,230
Yeah. In a whole new way.
468
00:16:02,310 –> 00:16:04,990
In a whole new way. But technology alone isn’t enough, right?
469
00:16:05,290 –> 00:16:09,950
No. The EHL report really emphasizes that investing in your people
470
00:16:09,950 –> 00:16:13,510
is just as important as investing in technology.
471
00:16:13,790 –> 00:16:16,650
Because at the end of the day, hospitality is about human connection.
472
00:16:17,050 –> 00:16:18,730
It is. It always comes back to that.
473
00:16:18,830 –> 00:16:22,170
Yeah. And remember, we’re talking about an industry that’s facing staffing shortages.
474
00:16:22,170 –> 00:16:22,670
Right.
475
00:16:22,910 –> 00:16:26,230
So how do hotels attract and retain top talent?
476
00:16:27,010 –> 00:16:29,650
Yeah. Especially if they want to deliver on these trends.
477
00:16:29,730 –> 00:16:29,990
Yeah.
478
00:16:30,150 –> 00:16:33,110
Of personalization and genuine human connection.
479
00:16:33,250 –> 00:16:34,590
Right. So how do they do that?
480
00:16:34,770 –> 00:16:36,810
Well, the report suggests a multi-pronged approach.
481
00:16:36,990 –> 00:16:37,190
Okay.
482
00:16:37,650 –> 00:16:41,830
Flexible work arrangements are key, especially for attracting a more diverse workforce.
483
00:16:41,970 –> 00:16:42,250
Okay.
484
00:16:42,410 –> 00:16:44,970
Competitive compensation and benefits are also crucial.
485
00:16:45,230 –> 00:16:47,070
Right. Got to pay people a living wage.
486
00:16:47,450 –> 00:16:47,870
Exactly.
487
00:16:48,050 –> 00:16:48,170
Yeah.
488
00:16:48,170 –> 00:16:52,830
But it goes beyond that hotels need to invest in training and development programs.
489
00:16:53,010 –> 00:16:53,190
Okay.
490
00:16:53,350 –> 00:16:56,530
Create opportunities for advancement and really foster a culture
491
00:16:56,530 –> 00:17:00,710
where employees feel valued and respected.
492
00:17:01,070 –> 00:17:05,910
It’s about creating a workplace where people feel motivated to go above and beyond.
493
00:17:06,050 –> 00:17:07,569
Not just punch in and punch out.
494
00:17:07,650 –> 00:17:10,630
Exactly. Okay. So we’ve got the technology piece.
495
00:17:10,750 –> 00:17:12,829
We’ve got the human piece.
496
00:17:12,950 –> 00:17:13,170
Yes.
497
00:17:13,390 –> 00:17:15,550
Now let’s talk about sustainability.
498
00:17:16,109 –> 00:17:16,310
Okay.
499
00:17:16,310 –> 00:17:20,589
How are these trends going to impact a hotel’s approach to
500
00:17:20,589 –> 00:17:22,510
environmental and social responsibility?
501
00:17:23,069 –> 00:17:24,810
This is where things get really interesting.
502
00:17:25,310 –> 00:17:27,690
Sustainability is no longer just a marketing tactic.
503
00:17:27,890 –> 00:17:28,030
Okay.
504
00:17:28,170 –> 00:17:29,330
It’s a core value.
505
00:17:29,550 –> 00:17:32,550
So it’s not just about having those little signs in the bathroom that say,
506
00:17:32,750 –> 00:17:33,950
save the planet, reuse your towels.
507
00:17:34,150 –> 00:17:36,610
No, we’re talking about a holistic approach that includes everything.
508
00:17:36,710 –> 00:17:36,910
Okay.
509
00:17:37,030 –> 00:17:40,190
From energy efficient buildings and water conservation programs
510
00:17:40,710 –> 00:17:43,610
to responsible sourcing and waste reduction initiatives.
511
00:17:43,870 –> 00:17:44,130
Okay.
512
00:17:44,130 –> 00:17:46,450
And it even extends beyond the hotel itself.
513
00:17:46,810 –> 00:17:47,190
What do you mean?
514
00:17:47,490 –> 00:17:49,130
Well, think about the community aspect.
515
00:17:49,350 –> 00:17:49,570
Okay.
516
00:17:50,010 –> 00:17:53,290
Sustainable hotels are partnering with local organizations.
517
00:17:53,510 –> 00:17:53,910
Okay.
518
00:17:54,230 –> 00:17:55,490
Supporting local businesses.
519
00:17:55,670 –> 00:17:55,890
Yeah.
520
00:17:56,010 –> 00:17:57,090
Engaging with the community.
521
00:17:57,190 –> 00:17:58,530
So it’s about being a good neighbor.
522
00:17:58,890 –> 00:17:59,270
Yes.
523
00:17:59,370 –> 00:18:01,150
Not just a profitable business.
524
00:18:01,450 –> 00:18:09,470
Exactly. And remember, transparency is key guests want to know what hotels are doing.
525
00:18:09,530 –> 00:18:09,810
Right.
526
00:18:09,910 –> 00:18:11,050
To make a positive impact.
527
00:18:11,210 –> 00:18:11,570
Yeah.
528
00:18:11,570 –> 00:18:16,010
So hotels need to be upfront about their sustainability practices.
529
00:18:16,230 –> 00:18:18,590
So it sounds like a big shift for the industry.
530
00:18:18,770 –> 00:18:20,150
Are hotels prepared-
531
00:18:20,150 –> 00:18:21,130
That’s a good question.
532
00:18:21,330 –> 00:18:22,010
To make these changes?
533
00:18:22,370 –> 00:18:24,470
Well, the EHO report seems to think they are.
534
00:18:24,590 –> 00:18:24,910
Okay.
535
00:18:25,090 –> 00:18:28,210
And for good reason, the hospitality industry is incredibly competitive.
536
00:18:28,370 –> 00:18:28,650
Yeah.
537
00:18:29,050 –> 00:18:31,050
And travelers are becoming more discerning.
538
00:18:31,270 –> 00:18:34,030
They’re looking for experiences that align with their values.
539
00:18:34,270 –> 00:18:34,390
Right.
540
00:18:34,630 –> 00:18:36,070
And they’re-
541
00:18:37,650 –> 00:18:39,410
It’s about staying ahead of the curve.
542
00:18:39,490 –> 00:18:41,850
Exactly. It’s about attracting those conscious travelers.
543
00:18:42,050 –> 00:18:45,530
Yeah. It’s really exciting to think about how these trends are going to shape the future
544
00:18:45,530 –> 00:18:46,270
of hospitality.
545
00:18:46,770 –> 00:18:48,410
Yeah. I think it’s a really positive outlook.
546
00:18:48,570 –> 00:18:51,370
Yeah. We’ve talked about a lot of the specifics, but let’s zoom out for a minute.
547
00:18:51,570 –> 00:18:51,810
Okay.
548
00:18:52,250 –> 00:18:55,710
What’s the big takeaway here? What’s the overall message for our listeners?
549
00:18:56,490 –> 00:19:00,210
Well, I think the main message is that the travel industry is evolving.
550
00:19:00,750 –> 00:19:02,590
And it’s evolving for the better.
551
00:19:03,290 –> 00:19:07,690
We’re moving towards a more personalized, more purposeful, and more sustainable future.
552
00:19:07,890 –> 00:19:08,170
Yeah.
553
00:19:08,530 –> 00:19:12,210
It’s about creating experiences that are not only enjoyable,
554
00:19:12,630 –> 00:19:16,330
but also meaningful, enriching, and responsible.
555
00:19:16,690 –> 00:19:17,250
I love that.
556
00:19:17,350 –> 00:19:17,510
Yeah.
557
00:19:17,630 –> 00:19:22,830
It’s about travel that nourishes our souls, connects us with the world around us,
558
00:19:22,850 –> 00:19:24,770
and leaves a positive impact.
559
00:19:24,890 –> 00:19:25,130
Exactly.
560
00:19:25,310 –> 00:19:28,730
And it sounds like luxury is at the forefront of this movement.
561
00:19:29,210 –> 00:19:32,490
They are. They’re a great example of a company that’s embracing these trends.
562
00:19:32,590 –> 00:19:37,130
So as we wrap up this deep dive, I want to leave our listeners with one final thought.
563
00:19:37,230 –> 00:19:39,110
The future of travel is in our hands.
564
00:19:39,290 –> 00:19:39,810
It is.
565
00:19:39,930 –> 00:19:43,690
We have the power to shape the industry with our choices and our expectations.
566
00:19:44,110 –> 00:19:44,430
That’s right.
567
00:19:44,770 –> 00:19:48,550
So let’s support the hotels and travel companies that are doing things right.
568
00:19:48,850 –> 00:19:51,770
The ones that prioritize human connection.
569
00:19:53,610 –> 00:19:56,630
Sustainability and creating truly memorable experiences.
570
00:19:56,810 –> 00:19:57,470
I love that.
571
00:19:57,550 –> 00:20:01,410
All right. So on that note, thank you for joining us on this deep dive.
572
00:20:01,570 –> 00:20:02,150
It’s been a pleasure.
573
00:20:02,150 –> 00:20:03,010
Until next time.
574
00:20:03,170 –> 00:20:04,110
Happy travels, everyone.
575
00:20:04,270 –> 00:20:05,450
Happy travels.