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All right, let’s kick off another deep
dive. Today we’re heading to Mallorca,
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Spain. Beautiful spot. It is, yeah. Sun,
beaches. But we’re actually here for La
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le Luxure, this luxury travel and hospitality
company. Interesting one, for sure. And
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we’ve gone all out, blog posts, briefings,
even a whole study guide on them. But what
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are we trying to find out? Well, what
makes la Luxure stand out? Exactly, and a
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big part of that. Their approach to
diversity, equity, and inclusion. All that
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DEI stuff. Which Spain as a whole seems to
be way ahead on, even compared to the U
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.S. Oh, absolutely. But what le Luxure
does is they take those progressive laws,
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and it’s not just ticking boxes, it’s part
of who they are. So, hold on. Before we
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get too deep into that, for our listener,
what is le Luxure? Right, good point.
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Their tagline is, all luxury meets
authenticity. Sounds nice, but what’s that
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actually mean? Okay, picture this. You’re
not just booking a trip. You’re getting
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this curated experience, the real
Mallorca. Not just the tourist trip. No
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way. Think local artisans, hidden
historical spots, maybe a private paella
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cooking class with the top chef. So, it’s
like going deeper, more personal, more
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authentic. Exactly, and it’s not just
travel planning. They consult with
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hospitality businesses, too. To create
that same kind of vibe. Yeah, plus they do
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professional training, so the whole
hospitality team is top-notch. So,
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traveler or business, le Luxure’s got you
covered. But let’s get to the heart of it,
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that Spain-DEI connection. The source
material was really emphasizing how it’s
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ingrained in their laws. Oh, yeah, it’s
remarkable. In Spain, DEI, it’s not a
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suggestion, it’s the law. Serious stuff.
And one of the big ones, a certain
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percentage of board members in top
companies have to be women. Wow. Here in
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the U .S., we’re still arguing about
quotas like that. Exactly. So, in Spain,
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they’re not just encouraging DEI, it’s
mandatory at the highest levels. Huge
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difference. And it’s not just gender,
either. Spain’s got laws for everything.
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Gender equality. Gender equality, LGBTI
rights, disability inclusion. The whole
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spectrum. Hiring quotas for people with
disabilities, financial benefits for
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companies that hire them, even grants to
help adapt workplaces. So, they’ve woven
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DEI into the core of their business world.
It’s not just ethics, it’s a legal and
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economic thing. Yeah. Which brings us back
to le Luxure. Right. They’re in this super
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progressive environment, and it’s clearly
shaped how they approach DEI. Like,
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fertile ground for them. Absolutely. Yeah.
Their blog post. DEI in Spain, a model of
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workplace inclusion amid U .S. rollbacks,
dives right into that. Their argument is a
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diverse workforce, one that reflects its
clientele, is better at understanding
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those clients’ needs. Makes sense. So, for
them, DEI isn’t just the right thing to
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do, it’s a core business strategy.
Absolutely. They believe it leads to
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better service, stronger relationships
with guests. And ultimately, a more
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successful business. Exactly. And they’re
not just talking about it. They’re talking
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about other businesses with DEI. It’s
pretty interesting. They’ve got this three
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-pronged approach. Sounds pretty
comprehensive. Yeah, it is. Want to dig
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into that? Let’s do it. Okay. So, three
-pronged approach, you said. Break it down
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for us. Right. So, prong one, DEI training
programs. Sounds comprehensive. It is.
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They cover, well, everything. Unconscious
bias, inclusive hiring, making safe spaces
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for LGBTI employees, accessibility for
guests with disabilities. Wow. So, they’re
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giving businesses the knowledge, the tools
to really build that inclusive culture.
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Exactly. And then, prong two gets into the
kind of nitty-gritty. Okay. How so? It’s
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about policy. Helping businesses develop
policies, comply with the law, all that.
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So, not just saying, do this, but actually
helping them do it. Yeah. Drafting
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equality plans, accessibility audits,
reviewing harassment policies. They even
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analyze gender pay gaps. Serious stuff.
So, they’re making sure it’s not just
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talk. It’s actually implemented and
legally sound. Right. And then, that third
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prong, that’s all about the guest
experience. Makes sense. Makes sense. It
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isn’t just internal, right? It’s how you
make everyone feel welcome. Exactly.
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le Luxure knows that. They do staff training
on cultural competency, being sensitive to
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different needs, using gender-neutral
language. And making sure everything’s
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accessible for everyone. Absolutely. So,
it’s about this environment where everyone
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feels seen, respected, whether they work
there or they’re a guest. This is really
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cool how the luxury ties all this to
luxury. Some might say luxury is
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inherently exclusive, the opposite of
inclusive. How do they make that work? Ah,
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great question. But they kind of flip that
idea, you know. In what way? le Luxure
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believes true luxury is about recognizing
everyone’s unique needs, perspectives. And
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valuing them. Yes. Going beyond that one
-size-fits-all approach in creating those
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personalized experiences. Like what they
do with travel planning, only applied to
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the whole company culture, how they treat
guests. Exactly. And it really resonates
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with especially younger travelers, luxury
consumer. Who are more, I don’t know,
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ethically conscious. Totally. It’s not
just about the product, it’s about
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supporting businesses that match their
values. So, le Luxure’s at this
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intersection of luxury, authenticity, and
DEI. It’s amazing how they pull it all
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together. They really are a great example
of how to build ethical practices into
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your business model and thrive. No need to
choose between profits and principles.
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Nope. It makes you think, could Spain’s
model work elsewhere? Could embedding DEI
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into law be the way to create real change?
That’s the big question, isn’t it?
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Definitely food for thought. We’ve covered
a lot of ground today, from Mallorca to
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Spanish law to how le Luxure does things
differently. It’s been a fascinating deep
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dive, for sure. Hopefully our listeners
feeling inspired to learn even more. I
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think it’s worth highlighting again just
how strongly le Luxure believes that DEI
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is not some checkbox, not just a legal
thing to get through. Yeah. It’s about
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authentic experiences inside and out, that
sense of belonging, celebrating the
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richness of diversity. And remember,
they’re working within these really strong
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DEI laws in Spain. It makes it a core part
of business, not an afterthought. Really
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shows how laws and culture shape business
in such a powerful way. And it leaves us
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with that question. Could other countries
learn from this Spanish model? Could
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putting DEI into law lead to real lasting
change? Worth thinking about. But for now,
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that wraps up our deep dive. Hopefully
this has given you, dear listener, a fresh
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perspective on DEI, luxury travel, and how
powerful it can be when a business puts
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ethics at the heart of what they do. Until
next time, keep exploring, keep asking
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questions, keep diving deep. So before we
wrap this whole le Luxure deep dive up,
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quick recap for our listener. Okay. We
started way back on the sunny shores of
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Majorca, le Luxure and their, I guess,
unique style of luxury travel. Right.
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Going beyond the usual tourist stuff.
Totally. It’s all about those
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personalized, authentic experiences.
Connecting travelers with the real world.
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The real Mallorca. And we can’t forget
about their work with- Hospitality
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businesses. Yes. Yeah. Helping them create
that same level of personalized service.
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And really upping their game. But what
makes them really stand out is how they’ve
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embraced DEI. Yeah. As a core value, a
business advantage, the whole package. And
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they’re doing all of this in Spain, which
has these incredibly progressive DEI laws.
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So it’s baked into how businesses operate
over there. We talked about how Spain’s
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kind of woven DEI into everything. Laws
about gender equality on boards, inclusive
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spaces for people with disabilities. It’s
all encompassing. Way beyond what we see
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in a lot of other places. Yeah. For sure.
Even like the US. And le Luxure’s taken all
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that and run with it. They’ve got that
three pronged approach to help other
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businesses implement DEI. The training
programs, the policy consulting, that
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focus on the guest experience. It shows
real commitment. Oh, absolutely. They’ve
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proven the DEI isn’t just about checking
boxes. It’s about creating a better
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experience for everyone. Richer, more
authentic. Yeah. The whole deal. And maybe
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the most important thing, they’ve shown
you can be profitable and principled. You
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can have ethics and business success. It’s
inspiring. Right. It is. le Luxure’s
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leading the way, showing what’s possible
when you really commit to DEI. It
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definitely makes you think, could this
Spanish model work elsewhere? Like, could
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we see it in other countries? Yeah. Is
embedding DEI in law the key to real
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change? Big questions. Big questions
indeed. But I think that brings us to the
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end of our le Luxure Deep Dive. Hope you
enjoyed the journey, listener. We
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certainly did. Yeah. And hopefully it
sparked some new ideas for you. Some new
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insights. So until next time. Keep
exploring. Keep learning. And keep diving
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deep.
https://leluxure.eu